Client
2018
Code and Theory

Redefining elegance and luxury in the food business

2018
Code and Theory

The famed New York upscale supermarket chain approached us to redefine their digital presence. We designed a new ecommerce experience, loyalty apps and the ordering experience for their new line of restaurants.My main focus was to communicate in a clear and easy way the epicurean experience that the brand was and put the emphasis on what really matters : the beautiful quality of their products.